10 things Google and ChatGPT look for.

1. 01AI crawler access

   Your robots.txt, the crawler rulebook, lets in the search crawlers behind ChatGPT (OAI-SearchBot), Claude (Claude-SearchBot) and Perplexity (PerplexityBot).

2. 02Text crawlers can read

   Your words are in the page itself, not loaded by scripts or baked into images, because many AI crawlers don't run JavaScript. What a crawler can't read, it can't repeat.

3. 03Indexing, checked

   We connect your site to Google Search Console and Bing Webmaster Tools, submit your sitemap and watch for pages that drop out of the index. Bing's index also feeds Microsoft Copilot.

4. 04Schema markup in JSON-LD

   We label your business in JSON-LD, a block of schema.org code: LocalBusiness, or a closer type like Plumber or RoofingContractor, plus Service. Search engines read your trade, area, hours and prices as data, and the page says the same in plain words.

5. 05Google Business Profile, filled in properly

   The right main category, every service listed, your service area, opening hours, real photos and regular updates. Google uses a complete profile to decide which searches you're relevant for.

6. 06Answers they can quote

   Short, direct answers to what customers ask, like prices, call-out times and areas covered, written as plain text on your pages. AI assistants lift answers they can quote whole, a passage at a time.

7. 07NAP consistency and citations

   Your name, address and phone number (NAP), or your service area if customers don't come to you, are the same on your site, Google Business Profile, Bing Places, Apple Business and Irish directories like Golden Pages. Each matching listing, called a citation, backs up your site, and no old number is left lying around.

8. 08Review velocity and entity signals

   A one-tap link keeps new Google reviews arriving steadily (review velocity), and Google counts both the number and the score in local ranking. Links in your schema (sameAs) list your official profiles, so search engines see one business, one entity, rather than scattered pages.

9. 09Credentials on show

   Safe Electric or RGII registration, CIF membership, insurance and years in business, shown on your site and marked up in your schema. Customers check for them, and AI assistants mention them when someone asks who to trust.

10. 10Real photos, properly labelled

    Your own photos of finished jobs, with file names and descriptions (alt text) that say what and where. Search engines read the labels, and customers trust real work over stock photos.

All of it comes with every site, for €100 a month. See what's included.